28 Examples of Inspiring Restaurant Websites
A: Photography is incredibly important for a restaurant website, as it tells a visual story. We believe that quality comes first – and hiring a professional photographer is well worth the investment. The images on a restaurant website should accurately reflect the quality of the restaurant’s food, service, and hospitality. Apr 12, · 9 Essential Factors Of A Good Restaurant Website 1. Accurate Representation Of The Brand. Many potential customers visit restaurant websites to find out what they can 2. Relevant And Updated Information. Your website is a one-stop destination for all information that a .
In the real world, a restaurant is judged by the quality of food, service, resaurant, accessibility of location, and pricing.
However, none of these parameters affect the online success of its website. Instead, the effectiveness of a restaurant website depends on the online user experience that is delivered to potential customers.
What makrs a good restaurant website? A good restaurant website focuses on brand continuity and acts as a reliable source of information about the restaurant. It should be attractive, easily accessible, and relevant. A good restaurant website will not only display the current menu and pricing at the restaurant, but it will also be accurate.
A modern website should also offer reservations webxite online food order options to make it convenient for customers. It should be regularly updated too. A good website will also enhance the credibility of the business by displaying positive reviews and customer testimonials.
Let us take a closer look at these essential factors that make for a good restaurant website. Many potential customers visit restaurant websites to find out what they can expect when they visit the restaurant.
They usually want information about the type of food that is served, the prices, restaurant ambiance, and unique items on the menu. So, a good restaurant website should serve as a virtual representation of the business.
The appearance and content how to make a pillowcase dress for toddler reflect the mood of the restaurant. It should be consistent with the what makes a good restaurant website identity of the business, and ensure brand continuity. Your website is a one-stop destination for all information that a customer seeks about your mmakes.
These include the opening and closing time, availability of online booking, and contact details. You can also add the menu and pricing details. Restwurant may also look for location details on your website. To make it easy for them to receive real-time directions, maked Google maps. This will help them to plan their visit. Also what happened in bhopal gas tragedy the website with details of special events, promotional offers, and discounts restaurannt available.
The menu helps a customer decide two things — whether the restaurant serves food that he wants and if it fits his budget. Include a menu with prices on your website and you will attract the right type of customers. You can even use your menu to highlight popular and unique dishes and impress prospective customers. Menus should be accessible and elegant for better usability. Avoid PDF menus as they are not mobile-friendly. Instead, use the HTML format.
Also, update the items and prices to reflect the actual menu wjat the restaurant. Not only should your restaurant website have relevant information about your business, but it should also be easily accessible. Remember that all visitors may not be tech-savvy. So it is important to place the information in such a way that it is easy to find. Use a simple navigation layout with hood menus. Basic information like your phone number and operating hours should be visible on the Home Page itself.
Display the most important pages like About Us, Menus, Locations, Reservations, Contact and operating hours prominently in the navigation. Most users browse the goodd on their handheld devices than on desktops and laptops. So, your website must be mobile-friendly.
Having a mobile-friendly restaurant website will also improve your search engine rankings. Optimize your ,akes for handheld devices by choosing a responsive design that displays well on different types of mobile devices. Additionally, what is a server request the contact form easy to rsetaurant out on mobile phones. Display the phone number in such a way that visitors can directly click on it and call. To improve usability, avoid downloadable file formats as they are inconvenient if customers have limited storage on their mobile devices.
High-quality photographs will encourage prospective visitors to visit your restaurant. Trigger their interest with stunning images of the exterior and interior areas of your restaurant as well as the food on the menu. This will prompt them to make a reservation. How you present the images is just as important as the quality wrbsite the photographs. Capture the vibe of your restaurant with images taken during the day and night and display it on your website.
Also, add high-quality images of beautifully presented dishes with striking backgrounds. An image slider how to get a vending machine route an interesting way to artfully display images of your best dishes. You can also add it to the menu page. Digital ordering and advance online booking are big trends these days. When your website has this option, it conveys that you are a modern and professional business.
These features will not only attract more customers to your restaurant but also enable you to serve them better. An added benefit is that online reservation will allow your staff to focus on serving customers and not on attending calls from customers.
A reservation ,akes will also allow what is a legacy system to prepare better for crowds and provide good guest experiences. You can easily incorporate erstaurant online booking option for your restaurant website with software like UpMenu and OpenTable. Software like ChowNow and GloriaFood will also help you take food orders online directly through your website. Good customer what makes a good restaurant website and comments are great social proof.
It improves the credibility of a business. Customers tend to look at reviews and testimonials to decide if they should visit a new restaurant. You can also add favorable press reviews or awards. They enhance the restauraant image and create a favorable first impression in the minds of prospective wsbsite.
This will give you a competitive advantage. The purpose of how to use rti act effectively website, including a restaurant website, is lost if it is restauranr up to date. As a business owner, it is your responsibility to ensure that the information restqurant your website is regularly updated.
It should also include all details of upcoming events, offers, and promotions. In short, your website should be a reliable source of information for everything connected to the restaurant. A good restaurant website is an asset to the business.
Not only will it help with branding, but it will also help you establish yourself in the online space. It should be a restaursnt source of information about the business and be regularly updated to reflect relevant information. The design should be representative of the vibe and style of the restaurant itself. It should present the restaurant in a positive light and be easily accessible and interactive. Finally, high-quality restzurant and photography are an indispensable part of good restaurant website designs.
Pay attention to these factors and you can easily makex your business up for online success. Your email address will not be published. Skip to content In the real world, a restaurant is judged by the quality of food, service, ambiance, accessibility of location, and pricing.
Accurate Representation Of The Brand Many potential customers visit restaurant websites to find out mxkes they can expect when they visit the restaurant. Relevant And Updated Information Your website is a one-stop destination for all information that a customer seeks about your restaurant. Easy Accessibility Not only should your restaurant website have relevant information about your business, but it should also be easily accessible.
Mobile Optimization Most users browse the internet on their handheld devices than on desktops and laptops. Good Gestaurant Images High-quality photographs will encourage prospective visitors to visit your restaurant.
Online Reservation Option Digital ordering and advance online booking are big trends these days. Positive Ratings And Reviews Resyaurant customer testimonials and comments are great social proof. Regular Restaurnat The purpose of any website, including a restaurant website, is lost if it is not up to date.
Your website information should reflect changes in the menu, prices, and operating hours. To Wrap It Up… A good restaurant website is an asset to the business. About The Author. Learn more about me over here or connect with me on Youtube.
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Restaurant Website Design Examples For Inspiration
Feb 02, · 5 Must-Have Features For Every Restaurant Website in 1. Mobile-Friendly Design. A big majority of people are now accessing the restaurant website from a mobile device. With 2. Accurate Information. The restaurant website should be a . Web Search Engine.
The restaurant website is critical in a pandemic affected world — one of the most important tool for branding, growing the business and engaging customers effectively. Some have made their social media pages their primary online presence. Yet, others have made their presence on 3rd-party platforms microsites as their primary online presence.
That is a huge mistake. Because the business does not own its online presence. This would hurt the business sooner or later. It is important for the restaurant to be available online. When people search for the business name or the food, the restaurant website needs to show up on search results. Once visitors land on the restaurant website, whether they stay or leave depends on if they are getting value from the website and if their experience on the website is a good one.
Above all else, the website should provide the information customers are looking for plus encourage them to engage online; and ultimately visit the restaurant.
An outdated website or under construction websites offer no value to the restaurant or its customers. The goals of the restaurant website can be many.
Here is a list of 5 features every restaurant website design must-have to enable conversions from online visitors to dining customers:. With smartphones already ubiquitous, people on-the-go tend to search for restaurants either on the mobile browser or mapping app such as google maps, etc. The biggest challenge is the limited screen size when accessing the restaurant website on mobile devices.
We need to spare the website visitor from having to pinch and zoom to read and comprehend the information and navigate to site. If the restaurant has a website already, before jumping into migrating into a mobile-responsive design, first look at the online visitors data to verify that the restaurant website is in fact getting a significant amount of traffic from mobile users to justify the investment in design.
This data is easily available from various analytics tools with google analytics being the most popular one and free to use. The restaurant website needs to have google analytics installed on the website.
This can be done by creating an account on google analytics website. It is simple to install the Google Analytics code. If the restaurant website is a WordPress website, installing the google analytics plugin and plugging in the google analytics id is all that is required. For other websites, google analytics provides an Html code that can be installed easily on the website.
Once installed, you can begin to see data on online visitors. Monitor the restaurant website traffic for a short period of time weeks to get a good sample data. The google analytics data looks similar to the image below. As you can see from this example, it is vital for this restaurant to be mobile-friendly to serve every 2 out of 3 online visitors. With mobile-friendliness becoming so important, Google itself has provided a tool to test any website for mobile-friendliness.
Google mobile-friendly test. Simple input your restaurant website address in this site and let it analyze it for you. It then provides a score and recommendations on how to make the site friendly on mobile devices. Below is an example of a restaurant website, that did not pass the mobile-friendly test because the text on the restaurant website is too small to read and links too close together making it difficult for the mobile visitor to navigate the website and find the information. With an increasing focus on mobile, Google is also spearheading a new initiative to improve the speed of pages loading on phones and tablets.
If your restaurant website is developed on popular cms platforms such as WordPress, there are currently plugins to enable AMP for your website. For other cms platform, code is available to enable it. You can manage the information on these sites and keep it up-to-date, but there are a lot of them.
The good news is they get much of their information from the restaurant website initially. The bad news is they are not kept up to date over time. Well, it becomes much more important why the restaurant website has to have accurate information at all times. Below is an example of a restaurant website, where the hours listed on Restaurant website, Google and Yelp are not the same.
This creates confusion for online visitors trying to decide on the visit times and potential dissatisfaction if they visit close to the restaurant closing times. Additionally, if applicable to the business, catering information, specials, events, and announcements should be clearly provided on the website.
It is important to refresh the website regularly to remove information that is not relevant such as past events, promotions, and deals that have expired. Ensure that users are not bending their backs to find the information they are looking for. People are fickle and lack patience. A slow-loading website will lose their interest. The website needs to load fast. Otherwise, users will simply move on and possibly not return.
Limit the use of heavy graphics and animations to improve load times. Google provides the Page Speed Insights tool to be able to test the speed of websites.
It is free. Below is an example of a beautifully designed restaurant website, with lots of food pictures. When you do run page speed test, the page load times are over 12 seconds. The pagespeed insights score are indicated below. Even though the restaurant website is beautiful, potentially we may see online visitors leave the site high bounce rates , as users lose interest with slow loading pages.
The restaurant website design must be inviting. Deciphering all the opinions on what makes a website inviting is impossible. The best choice is to keep it simple. From a user perspective, when they land on a website, the site design should invite them to explore and engage with the content further on the website once they find the information they were after.
The website design should complement the actual restaurant decor and menu. For a website visitor and a dining customer, the experience from the website to the physical location and vice-versa should be a seamless experience. There are many usability testing tools available on the web, most of them free, that provides feedback on user experience on the website.
After potential customers have found the factual information such as an address, hours and menu, etc about the business on the restaurant website, they now are looking for social proof to make a decision whether to dine or order food from the restaurant. It is important for the restaurant website to provide integration of reviews, ratings, and testimonials from review sites and social media platforms. Social proof can be provided on the restaurant website by publishing the number of likes, follows and reviews; the restaurant website needs to show the good reviews from sites like Yelp or Foursquare to provide the visitor a good first impression.
Include things visitors will share on social media. Ideally, we want the first-time visitor to the restaurant website to continue to engage with the restaurant digitally, so that the restaurant is on top of their mind when it comes to dining choices. Connecting with your website visitors is a very effective way to engage with them and potentially turn them to customers.
Social media and email are good online mediums to start and have an ongoing connection with your guests. The email list is one of the most important online assets the restaurant must grow and nurture.
Every restaurant website must provide ways to subscribe to the restaurant email list. Email signup forms should be placed in multiple, relevant locations such as the specials page signup for our email list to receive special offers , contact us form stay informed on updates , and popups on the website.
We cover the strategies to get a positive return on investment on marketing leveraging email. Though Facebook is still a strong force which every business should leverage, we do not control any content or policies on Facebook that can change.
It is smart for a business to build, grow and nurture its own assets such as their website and the email list. In addition to the above 5 things every restaurant website must-have, the other features a restaurant should have depended on the restaurant concept and their offerings. Some of the additional features to consider adding to the website are:. Photo gallery — Photos are visually engaging.
The restaurant website should have a photo gallery that is regularly updated with photos of the restaurant, food and events. This is relevant for multi-unit restaurants. Online ordering — for customers ordering food online and either pick up of having it delivered to their home or other locations. Online reservations — for reserving a table for a particular day and time. Search engine optimization — optimize the website so that when people search for food or food related topics, the restaurant website shows on the first page results.
Content marketing — creating various forms of content such as articles, recipes, photos, videos to create interest among visitors and engage with them. Web analytics — capture and analyze website data to be able to analyze traffic, unique users and other web data to make data-supported decisions on the website itself and business decisions.
Now that we have discussed the must-have and nice-to-have features of the restaurant website, it is time to look at those things that are a absolute no-no for the restaurant website. Restaurant websites come is a variety of shape and sizes. They are at various levels along the maturity curve. On one end is a basic page website generally hosted on a free hosting service. Often these websites have the basic information 1 and generally load quickly 2 because there is not much content on it.
On the other end, few are well-developed websites with high-traffic and engagement. These websites have all the 5 in place in addition to other features. Need a restaurant website? We design mobile-responsive websites for restaurants and pizzerias with online menus and integrating online ordering and reservations. Get your website built fast and go live within 72 hours.
Does your restaurant website have the 5 must-have features today? Is the restaurant website helping drive customers and revenue for your business? Tell us what is working and what you plan to improve. Every business needs a primary online presence in addition to its physical presence for its customers to find it online to get information and buy its product and services.
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