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Feb 19, †Ј A psychic readingValue: $20, The bag provides a gift certificate to have Olessia Kantor, the founder of Enigma Life, fly out to meet with each . Feb 20, †Ј Not everyone can go home with an Oscar Ц but at least all the nominees can count on receiving an extravagant gift bag worth over $, Oscars Look inside the $, swag bag.
You can't help but wonder if Oscar nominees Meryl Streep or Robert Duvall or Reese Witherspoon really need Ч or even want Ч one of these. Or so says Lash Fary, founder of Distinctive Assets, the company that for years has been putting celebrity gift bags together for or around major awards shows ranging from the Grammys to Tonys to the Oscars Ч which how to draw a sport car step by step Sunday night on ABC.
The Oscar nominee gift bags are hand-delivered the day after the Oscar broadcast as a sort of "consolation" prize to the 21 losing nominees for best actor, actress, supporting actor, supporting actress and director.
And the host, too. The privately assembled bags are not officially endorsed by the Academy of Motion Picture Arts and Sciences, organizer of the Academy Awards. To call some of contents of this year's gift bag wacky Ч if not racy Ч might be an understatement. Among them:. The Afterglow Pulsewave Vibrator bills itself as the world's only adult toy that utilizes a low-level laser to enhance arousal.
Naked Luxury Condoms, dubbed "the world's only luxury condom" and "the most pleasurable condom in the world. Why so many racy products in the mix? With the Italian Luxury Hotel Package, nominees will receive three complimentary nights in a suite at the five-star Grand Hotel Tremezzo.
A year's worth of Silvercar rentals, the all-Audi airport car rental service that promises no lines, free GPS, free Sirius radio and free Wi-Fi every time. Martone Cycling, known for its fashion and design-driven bikes, will hand out certificates for free designer bikes with automatic transmission and its signature red bike chains. To those critics who say it's time to stop pandering to the rich and famous, well, Fary says, get real.
The hope of every one of these brands is that the celebrity will actually like the product and be seen publicly using the product, says What stores sell ph test strips guru Katharine D.
It's part "desperation" on the part of small brands wanting to be bigger, she says. It's also partly the "ego" of business advisers who think that by getting their clients in the gift bag, it will get them attention. Finally, she says, it's big business for the public relations firms that place them.
There are lots of items in the bag Ч which seems to get bigger every year. In fact, says Fary, this year's booty will be delivered in two, huge duffle bags to the nominees. Larger items, such as the bikes, are given as certificates Ч so celebs can personalize them the way they want. And some of the racier items Ч such as condoms and vibrators Ч actually are appreciated by some celebrities, says Fary. Simple pleasures? Facebook Twitter Email. Share your feedback to help improve our site!
2015 Oscars Best Dressed
Feb 11, †Ј The most highly valued item in this yearТs bag, according to the press release from Distinctive Assets, the bagТs creator, is a $20, gift certificate to have . 19 hours ago†Ј Distinctive Assets, an entertainment marketing firm, is offering a gift bag worth about $, to the 25 acting and directing nominees. Another player . Feb 18, †Ј The Oscar nominee gift bags are hand-delivered the day after the Oscar broadcast as a sort of "consolation" prize to the 21 losing nominees for best actor, actress, supporting actor, supporting.
By Marianne Zumberge. News Editor, Variety. To be clear, these gift bags are in no way endorsed by the Academy itself. In fact, in , the Academy voted to end the distribution of gift bags after reaching an agreement with the IRS that stipulated recipients of the swag bags would have to pay taxes on them. Apparently these swag bags are desirable enough to the non-winners to brave the sure-to-be-massive taxes they will incur.
Home Film Awards. Feb 11, am PT. By Marianne Zumberge Plus Icon. Marianne Zumberge News Editor, Variety. See All. More From Our Brands. SPY Was a Mess.
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