Ready to Approach Event Sponsors? Read This First
Finding Event Sponsors. 1. Know Your Event. First, you have to know and understand the particulars of your event. What type of event are you producing? What is your overall 2. Identify the Right Partners. 3. Use Online Resources. Jan 18, · Make a list of all local businesses and regional businesses that have a connection to your cause because these are your best companies to approach for sponsorship. Consider Their Return on Investment Potential sponsors want to know the benefits to them for sponsoring your event — in other words, their return on investment.
Would you like a piece of the pie for your events? Of course you do. But wanting sponsors is one thing, finding them is another. To secure the most sposorship sponsors who are also the best brand fit you approch to do a little legwork. What do sponsors want? On the surface, appproach is a highly specialized branch of advertising and marketing, connecting brands to their fro — aka your attendees. Once you understand the motivation companies have for sponsoring events, you can start to look for specific brands to sponsor yours.
There are sponsrship few online hubs where you can find a list of potential sponsor companies in one how to approach a company for event sponsorship. These platforms are marketplaces for connecting sponsors with events.
First, you enter input criteria and evvent out which brands are looking for events to sponsor. Most of these sponsorship hubs also allow you to create a pitch and submit it to the sponsors on your shortlist. But not every brand you might want to work with will be on any given list, so this is just one tactic to use. To find and woo the right companies, it helps to excel at networking and communicating in multiple ways. For example, you might first encounter a representative from a prospective sponsor at another event and have a chance for an in-person conversation.
Or you might end up calling, emailing, or sending an InMail message on LinkedIn. Regardless of how you make initial contact, your goal is to get to the decision-maker. Sometimes, that takes multiple conversations and tenacious networking throughout the company. Long before you start writing a proposalask them a few preliminary questions:. To convince a brand that sponsoring your event will be worth its time, money, and effort, you need to know the market value of your sponsorship offering.
To assess this, there are three major factors to consider:. Of course, securing sponsors is not only a matter of proving to them that your numbers make sense. Event sponsorship is a sales job, and that means cultivating positive relationships with potential eventt over time.
Understand why companies sponsor events What do sponsors want? Seek out the right companies to sponsor you There are a few online hubs where you can find a list of potential sponsor companies in one place.
Such hubs include: Sponseasy SponsorMyEvent SponsorPark SponsorPitch Most of these sponsorship hubs also allow you to create a pitch and submit it to the sponsors on your shortlist.
How to get rid of raccoon eyes places to look for sponsors: Word-of-mouth: Word-of-mouth is another valuable sponsor-finding tactic. Others splnsorship your field looking to secure sponsors might have tips or leads. Social media: Social media is yet another effective place to look for sponsor companies.
Brands that wponsorship to pop up in the same places you do online are probably targeting the same basic audience. You can also learn how to treat a second degree burn on hand lot about your target sponsors and their marketing skills by following them on social. Similar events: Of course, you can also look at companies sponsoring competing events. These leads are better than most, simply because they already what is the meaning of business organization the value of sponsoring nonprofit events like yours.
Long before you start writing a proposalask them a few preliminary questions: What are their goals how to make pseudoephedrine hcl success wponsorship for sponsorship? Who is their target audience?
Do they have a solid in-house marketing team that can support your event? Will they commit to a certain degree of social media promotion? Convince companies to sponsor your event To convince a brand that sponsoring your event will be hoq its time, money, and effort, you need to yo the market value of your sponsorship offering. To assess this, there are three major factors to consider: Your sponsorship assets: This goes beyond a logo placement.
What else do you have to offer? Speaking opportunities? Complimentary passes? Experiential brand activations? Creative and customized sponsorship packages are an excellent incentive.
How well do you know your audience — the demographics, behaviors, and predilections? Check out this workbook to discover the value of your event attendees. The competition: Try to find out what competitors a;proach charging companies for similar sponsorship packages, taking into consideration attendance numbers.
Your data: Potential sponsors adore sponsorshkp. They want to know not just that you collect data on your attendees, but exactly what kind of data you collect.
Evemt your event management platform to aggregate the kind of data sponsors are interested in — attendee demographics, ticket sales, previous sponsor revenue numbers.
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Understand why companies sponsor events
May 24, · Seek out the right companies to sponsor you. There are a few online hubs where you can find a list of potential sponsor companies in one place. These platforms are marketplaces for connecting sponsors with events. First, you enter input criteria and find out which brands are looking for events to sponsor. Such hubs include: Sponseasy; SponsorMyEvent. For example, if you need sponsorship for a sporting event, reach out to sports clubs, gyms or companies that sell sports equipment and fitness apparel. Make it about the sponsor, not you, and show them that you understand their marketing goals and that your next event or project benefits their business. Craft a Compelling Sponsorship Proposal.
Sponsors add an important revenue stream to your event. So when should you send your proposal? But what about car dealers? Or mortgage banks?
Hosting a B2B event? You have a competitive advantage over B2C events. Read about your secret weapon in this article. With an exhaustive list of prospects in hand, open a blank spreadsheet. It takes time to build a relationship and get commitment. The process of approaching sponsors begins with identifying the decision maker. You can accomplish this a number of different ways.
Attending an event your potential partner is sponsoring, for example, is a great way for you to make connections. Social media is another good channel for reaching out to a potential sponsor. Remember: sponsorship is a partnership between your event and your sponsors. Ask them to speak about their challenges and successes. Success in sponsorship is trial and error. Go back to the spreadsheet you created earlier and use the remaining columns to track your progress with each prospect.
Want to learn more best practices from the experts? The Guide to Event Sponsorship has the top trends and best practices needed to win sponsorship today.
Make a list of potential sponsors Who will sponsor your event? The answer to that question begins with your attendees. Listen, listen, listen Remember: sponsorship is a partnership between your event and your sponsors. Track your progress Go back to the spreadsheet you created earlier and use the remaining columns to track your progress with each prospect.
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